Be Cleopatra eCommerce

Be Cleopatra is one of Egypt’s leading cosmetics brands, inspired by authentic Cleopatra-inspired formulas. While their products were known for real effectiveness and affordable pricing, the brand suffered from a critical weakness: poor branding and presentation.

Despite having a strong product base, Be Cleopatra struggled to attract new customers. Competitors like Neferteri, who invested heavily in branding, started taking market share. Their outdated packaging, weak logo, and lack of digital presence made it hard to scale beyond their existing loyal base.

We stepped in to lead a complete rebranding and digital transformation journey. Starting from redesigning their logo and elevating their visual identity, revamping their packaging to reflect premium quality while staying affordable, building a new e-commerce website that positioned them as a trusted online-first cosmetics player, and supporting them in securing funding from the European Bank to develop their operations and ecosystem further.

The result was a dynamic, branded platform that empowered engineers to collaborate remotely, while fostering a new wave of young talent embracing digital freelancing in the engineering field.