Branding

Be Cleopatra

Introduction:

Be Cleopatra, an Egyptian cosmetics brand rooted in ancient beauty rituals and natural formulas, required a modern identity after over a decade. The goal was to refresh the pharaonic essence while broadening appeal. We redesigned the logo, modernized lettering, and introduced a refined, heritage-driven color palette. The updated visual system enhances versatility across packaging and digital platforms, elevating Be Cleopatra’s market presence and story.

  • Solutions

    Media & Marketing, Digital Transformation

Features and Impact

Enhanced Search Capabilities

Implement search functionality that allows users to filter and find results based on specific criteria like industrial zones, industry type, or geographical location, streamlining the discovery process.

Strategic Location Intelligence

Provide data-driven analysis to assist investors in identifying the best factory sites by offering insights into critical factors such as proximity to raw materials, logistics, water sources, and skilled labor.

Accessibility & Localization

Ensure accessibility and a wider reach by offering a bilingual platform that caters effectively to both local and international users, breaking down language barriers for all stakeholders.

Improved User Experience

Redesign the site's structure with a modernized navigation system to eliminate user confusion, simplify the flow, and significantly improve platform adoption and overall user satisfaction.

Next Project
PROC Global

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