ExtendLive

Listening Tool Dashboard – Organization

ExtendAd is a custom-built intelligence layer designed to enhance the performance of major social listening platforms like Sprinklr and Meltwater. While these global tools excel at English content, they consistently misinterpret Arabic, particularly prepositions and common filler words, leading to inaccurate sentiment analysis, faulty keyword rankings, and unreliable insights for Middle Eastern campaigns.

The challenge was to create a smart filtering and correction engine that could sit on top of Sprinklr, extract the raw data, and clean it from Arabic noise words while also removing inappropriate or sensitive content before it reached live screens. This was especially critical for high-visibility use cases such as live dashboards during Saudi entertainment events, where profanity or misclassified Arabic terms could not appear on air.

We engineered a customized processing layer that exports Sprinklr data into a data bank, cleans and restructures it, then feeds it back into live dashboards through charts, visuals, and infographics. This transformed generic listening outputs into accurate, culturally aligned insights built specifically for Arabic-speaking markets.