Honda CR-V Campaign

Social Media Campaign – Organization

A leader in the compact SUV class, the Honda CR-V stands out for its blend of practicality, refinement, and efficiency. This model year marked a significant update, making the advanced Honda Sensing safety suite standard on all trims. With a newly standard 1.5-liter turbo engine and the debut of a highly efficient hybrid option, the Honda CR-V continued to offer a spacious, comfortable, and reliable package for families and commuters alike.

During the COVID-19 pandemic, Honda faced a challenge with one of its SUV models. Due to lockdowns and reduced mobility, cars remained unsold in storage until late in the year, creating a stockpile. Our role was to design and execute a focused digital campaign to clear the remaining inventory. Within weeks, the stock was completely sold out, ahead of schedule. The result was a bold, customer-focused campaign that revitalized sales performance and helped Honda overcome one of its toughest market challenges.