IFLA – INELI MENA

INELI MENA Re-Branding and Digitalization – Organization

IIFLA/INELI MENA is a regional organization dedicated to advancing library systems across the Arab world. Their mission: make knowledge more accessible through digitization and cross-country collaboration.

Our role was to create a unified brand identity for the initiative. We designed a new logo, developed a set of characters representing different countries, and built the whole visual system for their regional events, where library directors came together to share digitization practices. Beyond branding, we supported their digital vision. Annual reports and publications were converted into interactive e-books, published on platforms like Amazon Kindle, helping extend their reach globally and aligning with their digital-first strategy.

This project was not just about visuals; it was about enabling a cultural shift. By blending creative design with digital tools, we helped INELI MENA move closer to its mission of modernizing library services across the region.