sshhMute
Introduction:
A New Zealand–based brand crafting premium mutes for brass instruments, designed to help musicians practice quietly without compromising sound quality or breath control.
The challenge was to rebrand a niche product bought only once in a lifetime and make it appealing to a broader market. We redesigned the packaging with a modern, artistic touch inspired by New Zealand’s heritage, created character-based visuals, and designed flyers featuring testimonials from iconic musicians to enhance credibility and engagement.
