Two Stones

Introduction:

Two Stones is a rebranding of a major Saudi bakery, known for its heritage and scale, similar to regional legacy brands. It has a strong cultural presence and needed an identity that respects its history while appealing to modern audiences.

The brand concept is based on the historical grain-grinding process with two stones turning against each other to produce flour. This symbolizes the brand’s baking roots, presented through a modern, sophisticated visual style. The name Two Stones highlights the link between tradition and modernity, making the brand appear timeless, authentic, and relevant locally and globally.