Floria eCommerce

eCommerce Platform – Startup

Floria is a startup platform designed to transform how flowers are ordered and delivered across cities in Egypt. Imagine being in Cairo and wanting to surprise your fiancée in Ismailia with a bouquet. Floria makes that possible with just a few clicks.

But the platform goes beyond simply delivering bouquets. It also offers value-added services such as garden arrangement and wedding car decoration. Customers can browse pre-set collections of bouquets, each with clearly defined components, ensuring that partner florists across different cities can reproduce the same arrangement consistently.

The biggest challenge was designing a seamless system like “talabat” that ensures real-time coordination between customers and multiple vendors while maintaining a consistent quality standard across all deliveries.

The result was a scalable flower delivery platform that not only simplified gifting but also introduced new service layers, bringing reliability, beauty, and convenience to an age-old tradition.